Brand Guidelines

Maintain consistency and build trust with our comprehensive brand standards

Our Brand Values

These core principles guide every aspect of our Amazon presence, from product listings to customer interactions.

1 Customer Obsession

We start with the customer and work backwards, anticipating their needs and exceeding expectations.

  • Highlight benefits before features
  • Use customer-friendly language
  • Address common questions proactively
  • Show products in real-use scenarios

2 Premium Quality

Superior craftsmanship and attention to detail in every product we offer.

  • Showcase product details with macro photography
  • Use premium materials in packaging
  • Highlight quality certifications
  • Demonstrate durability through visuals

3 Sustainable Innovation

Environmentally responsible products that push boundaries while protecting our planet.

  • Highlight eco-friendly materials
  • Show sustainability certifications
  • Explain product lifecycle
  • Use natural, earthy color accents

4 Authentic Connection

Building genuine relationships through transparent communication and shared values.

  • Share brand story in A+ Content
  • Use real customer photos
  • Maintain consistent voice across listings
  • Show the people behind the brand

5 Forward Thinking

Anticipating trends and evolving to meet tomorrow's needs today.

  • Highlight innovative features
  • Show product evolution timeline
  • Use modern, clean design aesthetic
  • Demonstrate future applications

6 Excellence in Execution

Meticulous attention to detail in every customer touchpoint.

  • Perfect product photography
  • Flawless copywriting
  • Optimal listing structure
  • Seamless unboxing experience

Brand Standards

Essential guidelines to maintain consistency across all Amazon product listings and marketing materials

Imagery Standards

High-quality product photography that showcases features while maintaining a consistent aesthetic across all listings.

Do

  • Use high-resolution images (1500px minimum)
  • Show product from multiple angles
  • Include lifestyle context shots
  • Maintain consistent lighting/backgrounds
  • Highlight key features with zoom-ins

Don't

  • Use low-quality or pixelated images
  • Include watermarks or text overlays
  • Show product out of proportion
  • Use cluttered backgrounds
  • Mix different photography styles

Voice & Tone

Our communication style should be helpful, professional, and customer-focused across all listings and interactions.

Do

  • Use clear, benefit-driven language
  • Address the customer directly ("you")
  • Keep sentences concise and scannable
  • Highlight unique value propositions
  • Maintain consistent terminology

Don't

  • Use excessive jargon or buzzwords
  • Make unsubstantiated claims
  • Write in passive voice
  • Overuse exclamation points
  • Copy competitors' product descriptions

Color Palette

Proper application of our brand colors across Amazon listings and marketing materials.

Do

  • Use primary purple (#C489D4) as the dominant color
  • Use yellow (#FF9900) for accents and CTAs
  • Maintain proper contrast ratios
  • Use white space effectively
  • Ensure accessibility for all users

Don't

  • Use more than 3 colors in one layout
  • Place text on busy backgrounds
  • Modify the primary brand colors
  • Overuse the yellow accent color
  • Ignore contrast guidelines

Complete Brand Resources

Download our full brand guidelines package including logo files, templates, and Amazon-specific assets to ensure perfect implementation.

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